A PROVEN 3-PHASE SYSTEM TO BUILD THE BRAND YOU’RE BECOMING

personal branding

For the leader who’s ready to:

◉ Build a reputation around your perspective, personality, ideas, and expertise

◉ Showcase your different passions and identities in one cohesive place

◉ Establish optionality to pursue different business strategies in different seasons

◉ Grow an aligned audience or build a strong community

◉ Speak on big stages, publish a book, or attract major media features

◉ Bring visibility to your purpose and be known for the results you produce

Phase One

Brand Foundation

A personal brand is a platform to share your purpose, passions, and expertise with the world…but figuring out how to share in a cohesive, engaging way?? That’s where things get hazy. The Brand Foundation is a potent combination of positioning and messaging so you can clearly and confidently articulate your value…delivered to you in a beautiful Brand Book you’ll refer to again and again.

  • BRAND MISSION | HEADLINE

  • REFINED PURPOSE

  • CORE VALUES

  • VOICE + PERSONALITY

  • AUDIENCE EMOTIONAL PROFILE

  • SEO KEYWORD RESEARCH

  • UNIQUE VALUE POSITIONING

  • BRAND STORY

INVESTMENT $3,800

Phase Two

Visual Identity

We make decisions with our eyes first, and polished design is a critical way to capture attention, establish credibility, and showcase the quality of your work. If you’re craving a brand that feels like a natural extension of your next-level self, thoughtful design is a one-time investment that pays you back for years.

  • PRIMARY LOGO

  • SECONDARY LOGO

  • PSYCHOLOGY-BASED COLOR PALETTE

  • TYPOGRAPHY + FONT LICENSING

  • SOCIAL MEDIA GRAPHICS FOR LAUNCH

INVESTMENT $2,800

Phase Three

Full-Service Website

Your website is your digital home, and effective websites are about more than beautiful design. They must be functional, searchable, easy to understand, and enjoyable to use. Our website projects are a full-service experience, prioritizing original design, storytelling, the user journey, and SEO from design through development so you can’t wait to share it.

  • CUSTOM SQUARESPACE WEBSITE

  • DESKTOP + MOBILE RESPONSIVE DESIGN

  • ON-BRAND STOCK PHOTOGRAPHY SOURCING

  • MEETINGS WITH PHOTOGRAPHER AS NEEDED

  • CONVERSION COPYWRITING

  • EXPERT SEO SETUP

  • SOFTWARE INTEGRATIONS

  • CUSTOM VIDEO TRAININGS

INVESTMENT $6,800 FOR 5 PAGE SITE  |  $595 PER ADDITIONAL PAGE

how it works

Week 1

We start with an in-depth, 90 minute kickoff call; my chance to listen, learn, and customize your bespoke brand plan. No cold questionnaires included!

Weeks 2-6

I develop each element of your brand sharing a video presentation of the work as it builds for your review. You share your input and ideas in whatever format works best for you.

Weeks 7-11

I make revisions and share updates for your approval all along the way until you love every element. My team completes backend tech setup and testing. 

Week 12

Your new website goes LIVE and I officially hand-off everything you need to own, use, promote, and love your new brand moving forward!

“This is truly the first time I’ve had something that really represents me.

You didn’t just build my brand and website. I felt like you linked arms with me to breathe life into what seemed like a distant possibility. Thank you so much!”

NATALIE ROSADO | THERAPIST | FOUNDER | SPEAKER

When you’re ready for a brand that connects with your people and fulfills your purpose, I’d be honored to bring it to life.

FAQ

  • Yes! Your total investment is billed in 3 equal payments throughout our project timeline.

  • Of course! The Brand Foundation package has it’s name for a reason. It includes all the foundational first steps to establish a built-to-last brand and serves as an awesome stand-alone investment of $3,800.

  • Your brand should be cohesive everywhere, and custom elements can absolutely be added to our project:

    Business cards, a new email signature, case studies, podcast cover art, investor decks, program materials, etc.

    Whatever you need, we can create it.

  • Maybe! If you love it and it’s working, there’s no reason to scrap it. We can complement the brand elements you already love with the important pieces you may be missing.

    I’ll create a custom proposal for your custom project.

  • Due to the custom and in-depth nature of Personal Branding, I work with a select number of clients at any one time.

    Openings fill quickly, and I encourage you to reach out now if you have a project in mind!

  • Nope! It does me no good to deliver a final product you don’t love.

    I’ll work with you to set expectations before we begin to ensure you get exactly what you want.

  • Squarespace - I believe this platform offers the best user and owner experience for personal brands with flexible design, robust tech functionality, intuitive updates, and low subscription fees.

  • No problem! We’ll discuss the perfect page count for you and craft a custom proposal to meet your specific needs.

    6 unique pages are included in the base investment. Each additional page is $595.