Delivering your strategic brand name with complete trademark protection so you can stand out and scale with security.

What’s in a name? Your reputation.

After 16+ years in the branding industry, I’ve seen too many businesses struggle with a brand name that confuses ideal clients, gets lost in the market, or leads to a tragic cease and desist letter because someone, somewhere, is already using it. Ooph. 

The worst part of the struggle? It could all be avoided.

I collaborate with a team of attorneys to deliver 3 unique, legally sound brand names designed to differentiate your business and connect with the clients you want. You select the name that’s best for you, and we register your trademark so that name stays yours, forever.

Brand Lightening Meets Legal Lockdown.

Brand Lightening Meets Legal Lockdown.

WEEK 1

Research & Strategy

  • Executive Strategy Call with Emily + Attorney Collaborator

  • Competitor Research 

  • High-Level Positioning Strategy

  • Strategic Brand Name Brainstorm

WEEK 2

Comprehensive Legal Clearance

  • Comprehensive Trademark Searches for Top Names

  • Full United States Patent and Trademark Office (USPTO) Analysis

  • Domain Availability Assessment

  • Social Media Handle Verification

WEEK 3

Name Presentation

  • Presentation of 3, Fully-cleared, Market-ready Name Concepts

  • Brand Positioning Strategy for Each Option

  • Suggested Visual Design Direction for Each Option

  • Additional Revised Concept if Needed

WEEK 4

Trademark Registration 

  • Completion of USPTO Trademark Application for Chosen Name

  • Full Application Monitoring

  • Response to All Office Actions

  • Registration Certificates Secured

HOW IT WORKS

Week 1

We start with a 60 minute strategy call to deeply understand your business, your audience, and your vision for the brand.

Week 2

We strategically develop brand names that will appeal to your target audience and give your business longevity, vetting them for legal clearance and safeguarding against market confusion.

Week 3

We present our top 3, legally-cleared choices with brand positioning context and visual direction. You share your feedback and ideas over Zoom.

Week 4

When the perfect name is selected, my attorney collaborator completes trademark registration. We close with a call to celebrate your new brand name and chat through best next steps to bring your vision to life!

Our Approach:

When you’re ready for an original, strategic brand name with complete legal protection that solidifies your credibility and secures your reputation for years to come, we would be honored to support you.

Book a call to start the conversation!

FAQ

  • The only way to legally protect your brand name and ensure no other organization can use it in your category of business is to register an official trademark with the USPTO.

    It is highly recommended that any business protect their name to ensure the reputation you work hard to build remains yours.

  • All attorney fees associated with the research, clearance, and registration of your trademark are included in this package. The United States Trademark and Patent Office does charge a fee of $350 per class to process a trademark application which will be paid directly to their office. (We will help you do that!)

  • While we will provide visual design ideas to accompany our name suggestions, we recommend embarking on a full brand foundation and design project to build the positioning, messaging, and design that will bring your chosen brand name to life.

  • We’ll test and clear many names on the path to presenting the top 3 we believe best represent your mission and resonate with your audience.

    If none of those feel quite right, this package includes 1 additional revised name. If we need to explore even more options, we’re happy to add on for an additional investment.