Psychology-based Branding and Web Design:
establish your timeless reputation, win premium clients with pride.
POSITIONING | MESSAGING | VISUAL IDENTITY | COPY | CUSTOM WEBSITES
Powerful branding is more than pretty fonts and color palettes.
True power is a timeless reputation built on the unique expertise that allows you to serve clients better than anyone else.
We blend the art of elevated design with the science of consumer psychology to package your one-of-a-kind skills, background, personality and perspective into a cohesive brand experience you're wildly proud of.
CLIENTS FEATURED IN
For innovators, experts, & service providers ready to own your premium position in an ever-changing market.
You want a stand-out reputation rooted in your credibility, and a business that feels distinct from anyone else in your space. You've honed your expertise, refined your approach, and racked up incredible results.
But when your brand doesn't match the caliber of your work, it undermines everything you've accomplished. We transform that disconnect into alignment, delivering a brand experience that naturally sells your services for you.
It’s your business. You deserve to feel wildly proud of it.
This work is incredibly personal, and the right partner changes everything. We apply our proven, 3-phase approach to deeply understand your business and translate your gifts into the perfect combination of language and design. View our work:
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![A grassy field with a dirt path and two people, a man and a woman, standing with bicycles]()
GLOBAL TRAVEL DESIGN HOUSE
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![Book cover featuring a woman sitting on a chair wearing a red outfit and black high heels, with the title "Kathryne Cole" written across the front]()
PERSONAL STYLIST
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![A cutout of a hand holding a red pen, writing on a striped towel that is seen through a maple leaf-shaped opening in a rust-colored background]()
CONCIERGE CLUB
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![A smartphone displaying an online jewelry store app with a gold ring named Walton Ring in size 6, priced at $92]()
VINTAGE & MODERN BOUTIQUE
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FINANCIAL ADVISOR & WEALTH STRATEGIST
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![Ashlee Piper, a sustainability expert, TV personality, speaker and author]()
SUSTAINABILITY EXPERT & MEDIA PERSONALITY
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![Two umbrella's, one black with thin beige stripes and one beige with thin white stripes, hanging against a light blue background with the word "daymade" overlaid in white text]()
MARKETING, TECH & OPS PARTNER
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![Digital tablet displaying a wedding-related website with images of a bride and groom holding hands, a bouquet, and wedding venue inside a white room with natural light]()
WEDDING & EVENT PLANNER
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IP ATTORNEY
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![Close-up of a woman's face with sunlight casting a rainbow reflection across her face and eye, with the text 'Haus of Worthship' overlayed]()
UNCONVENTIONAL COMMUNITY
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FITNESS, NUTRITION & LIFESTYLE COACH
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![OmniGrove logo]()
OPERATIONS AGENCY
psychology-based brand & website services
01. Brand Name and Trademark
Whether you’ve been in business for years or you’re just starting out, an ownable brand name is essential to scale without anyone infringing on your hard-earned reputation.
I collaborate with an amazing IP attorney to deliver distinct, legally sound brand names designed to differentiate your business and connect with ideal clients. You pick your favorite, and we complete trademark registration so that name stays yours, forever.
02. The Electric Brand Experience
Our proven process to develop a built-to-last brand and website that matches the caliber of your work, converts the clients you want, and positions you to embody your next level of leadership:
Strategy and Positioning
Core Messaging and Copy
Elevated Visual Identity
Full-Service Custom Website
led by
Emily Paulsen
A Brand Expert with 17+ years of experience developing brands that drive business through human connection.
Different from a traditional agency, designer or a doer, Electric Collab is your strategic partner. Through an immersive process based in meaningful collaboration, we translate your biggest ideas into a crystal-clear brand that feels like you.
When you work with Electric Collab, you work with me directly. My fantastic team provides diversity of thought and creative brilliance, (I spent years finding the most top-tier people) and you can consider us your personal brand department during our project and long after.
results
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![Devin Lee]()
"I was immediately booked out for the next two quarters!"
The initial brand strategy changed everything. Emily found the words that I didn't have to describe who I am, my business, what I do, everything. With every visual component, my confidence in my grew tenfold! I refer to the brand book constantly!
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![Marly Graubard]()
"It was more than building my website. She helped me craft my narrative. There was no question that this was an excellent decision and pivotal point for my business growth."
Emily overdelivered. She’s easy, fun, an amazing marketer, which coming from a MARKETER is hard to find! I worked at some of the best and brightest brands in the media business on the publisher side and she possessed the ability to understand the elevated nature of what I needed to create and helped me bring it to life perfectly.
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![Jenica Oliver]()
"I've leveraged the Brand Book almost daily. What you developed has been invaluable."
I had many other proposals that I thought would deliver a solid website. But I realized my business deserved better than just a "solid" website. I'd had that before and what I ended up with after working with Emily was something I'd never imagined. She captured the essence of my unique work and communicated my unique value though the rebrand perfectly. It was the best investment I could have made in my business, hands down!
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![Woman in yellow suit sitting indoors, wearing glasses, with a thoughtful expression.]()
“This is the first time I’ve had something that truly represents me."
You didn’t just build my brand and website. I felt like you linked arms with me to breathe life into what seemed like a distant possibility. Thank you so much!
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![Nicole Meihofer]()
“I didn't know I needed this process to have a breakthrough like this. "
I have always struggled to properly communicate what I do, because I do a lot! Now my brand feels genuine and fully aligned with the work I do. This process gave me deeper clarity around my “why,” solidified my purpose, and helped me trust in myself. I feel more grounded than ever, driven by service, and a deep commitment to helping women become wealthier and more empowered in their financial lives.
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![Ashlee Piper]()
“Just do it. Completely worth it."
My brand felt...non-existent, definitely not cohesive. Now I have cohesive branding and a website that feels equal parts beautiful and profoundly functional. All of that puts me at ease and helps me to feel like my website is working FOR, as opposed to against me.
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![Liz Owens]()
“Don’t wait. This process is invaluable to what you’re building."
Prior to our work, I had a vague, basic understanding of my brand. Now I've had epiphanies about what this brand will be, what we stand for, and who it's for. The ideal client emotional work was eye-opening. It gave me such a great "look under the hood,”and has helped me tremendously when creating content, offers, and speaking about the brand itself. I have a detailed understanding of how this brand will present to the world.
