Woman in a red velvet blazer and striped trousers seated in a vintage armchair

Psychology-based brand strategy, design, and AI-amplified websites for founders who sell a premium service.

You know a rebrand is the next step in your growth strategy, but you don’t have the time (or desire) to reshape everything yourself.

Your business has already evolved and expanded (congratulations!) but now your brand feels disconnected from who you are today. You want a best-of-the-best partner who deeply understands your voice and vision, delivering a cohesive brand and website that works…while you focus on the work you do best.


YOU NEED

Premium Positioning

that clarifies the unique value clients can only get from your business and matches it to their emotional needs. When everyone else is using AI to craft their message, this is the key to stand out and scale with premium buyers.


YOU DESERVE

Elevated Visual Identity

that captures attention, showcases your credibility, feels intentional, and lasts for the life of your business. We love creating original, trademarkable designs you can truly own forever.


YOU HAVE AN OPPORTUNITY

Custom Websites, Optimized for AI

built in a format most entrepreneurs haven’t yet discovered. Our custom Astro sites are hand-crafted to prioritize conversion and self-expression, but built in the same language AI platforms automatically read and recommend.


Solidify your distinct reputation, attract the clients your work is ready for.

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Woman sitting on a white chair with the L-Advisors logo
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A black cat lying on a wooden surface with the Jennifer Gennari logo

Led By

Emily Paulsen

Backed by a team with 45+ years of expertise developing brands that drive business through human connection.

Emily Paulsen, founder of Electric Collab, smiling and seated beside a marble fireplace

Different from a traditional agency, designer or a doer, Electric Collab is your strategic partner. Through an immersive process based in meaningful collaboration, we translate your biggest ideas into a crystal-clear brand that feels like you.

Partnering with 100+ founders, our work has led entrepreneurs to triple revenue, book entire quarters in advance, hire 6-figure teams, secure TED Talks, shift industries, win major media coverage, and build wealth while feeling fully expressed.

Client testimonials

Portrait of Carrie Kerpen

“I had no idea how deeply you’d capture our vision or our offerings. This brand project exceeded every single expectation, and our new website made a measurable impact on the business within 24 hours post launch. This is the best money I have spent on this business.”

Carrie Kerpen | Founder of The Whisper Group
Portrait of Lauren Bercuson

“My sales tripled within the first month of my new brand and website being live. Years later, it continues to scale my business and is the best investment I’ve made!”

Lauren Bercuson | Founder of Storylock Legal
Portrait of Kelly Edmondson

“We feel so seen. You captured not only what we do, but what we are trying to become. I am so impressed with how elevated this looks. You are certainly worth all the hype!”

Kelly Edmondson | Founder of Timely Presence
Portrait of Lindsay Mahoney

“We doubled our client base in the time between kickoff with Electric Collab and the new website going live because of our new positioning.”

Lindsay Mahoney | Founder of EVGN Scaling & Growth Agency
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