NICE TO MEET YOU! I’M EMILY PAULSEN
The meanest thing you could say to me?
That I’m just like everyone else. I’m not sure where I get off wanting to be so original, but I distain the idea of being basic, boring, and blending into the background.
If you’re committed to carving your own path through the wild world of entrepreneurship, perhaps you feel the same way!?
Your brand should amplify that individual spark. The unique combination of talent, experience, expertise, and drive that naturally sets you apart. That’s exactly what Electric Collab is all about.
Why care what I say?
I have over a decade of brand development and marketing experience with a range of brands including Abercrombie & Fitch, The Wendy’s Company and scrappy-to-successful start-ups. As a Brand Manager, Visual Designer, Marketing Director and certified UX Designer (brag) I've spent years honing the ability to identify owner brilliance, articulate unique value and craft compelling brands that make a big impact.
TL;DR: I build authentic brands that are rooted in who you are, designed to attract the clients you want.
electric
/əˈlektrik/ : adjective
Bespoke services designed to electrify your reputation and your revenue.
collab
/kəˈlab/ : noun
A collaborative process that protects your authenticity and ideas.
MEDIA BIO
Emily Paulsen is a brand expert and founder of Electric Collab brand studio. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy’s Company to scrappy startups and small businesses, Emily started Electric Collab to help leaders expand their income and influence with a brand that reflects the unique value they deliver. Her comprehensive approach delivers a cohesive brand ecosystem built for where you're headed, not just where you've been.
Emily is also the host of the Curious Life of a Childfree Woman podcast - a show for women who want to learn from inspiring experts, celebrate individuality, and redefine personal fulfillment. It's not about comparison, it's about possibility.
JUST FOR FUN
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Fave Activities
Vintage shopping, brunch with friends, hosting parties, live music, eating cake out of the freezer, playing dress up with nowhere to go.
Top Hobbies
Lifting weights, podcast walks, habitually renovating our 130-year-old, Chicago home with my awesome husband, Dave.
Likely Watching
Classic horror films, any new suspense flick, Saturday morning cartoons, re-runs of every WB show and 1990’s drama.
Passion Project
Hosting my non-business podcast, Curious Life of a Childfree Woman: a show for those who want to learn from inspiring experts, celebrate individuality, and redefine personal fulfillment.