PERSONAL BRANDING

A PROVEN 3-PHASE SYSTEM TO BUILD THE BRAND YOU’RE BECOMING

For the leader who’s ready to:

◉ Build a reputation around your perspective, personality, ideas, and expertise

◉ Showcase your different passions and identities in one cohesive place

◉ Establish optionality to pursue different business strategies in different seasons

◉ Grow an aligned audience or build a strong community

◉ Speak on big stages, publish a book, or attract major media features

◉ Bring visibility to your purpose and be known for the results you produce

PHASE 1

Brand Foundation

A personal brand is a platform to share your purpose, passions, and expertise with the world. But figuring out how to share in a cohesive, engaging way?? That’s where things get hazy. The Brand Foundation is a potent combination of strategy, positioning, and messaging so you can clearly and confidently articulate your value…delivered to you in a beautiful Brand Book you’ll refer to again and again.

BRAND MISSION | HEADLINE

REFINED PURPOSE

CORE VALUES

VOICE + PERSONALITY

AUDIENCE EMOTIONAL PROFILE

SEO KEYWORD RESEARCH

UNIQUE VALUE POSITIONING

BRAND STORY

PHASE TWO

Visual Identity

We make decisions with our eyes first, and polished design is a critical way to capture attention, establish credibility, and showcase the quality of your work. If you’re craving a brand that feels like a natural extension of your next-level self, thoughtful design is a one-time investment that pays you back for years.

PRIMARY LOGO

SECONDARY LOGO

PSYCHOLOGY-BASED COLOR PALETTE

TYPOGRAPHY + FONT LICENSING

SOCIAL MEDIA GRAPHICS FOR LAUNCH

PHASE THREE

Custom Website

Your website is your digital home, and effective websites are about more than beautiful design. They must be functional, searchable, easy to understand, and enjoyable to use. Our website projects are a full-service experience, prioritizing original design, storytelling, the user journey, and SEO from design through development so you can’t wait to share it.

CUSTOM SQUARESPACE WEBSITE

DESKTOP + MOBILE RESPONSIVE DESIGN

ON-BRAND STOCK PHOTOGRAPHY SOURCING

MEETINGS WITH PHOTOGRAPHER AS NEEDED

FULL SITE COPYWRITING

EXPERT SEO SETUP

SOFTWARE INTEGRATIONS

CUSTOM VIDEO TRAININGS

Investment includes up to 6 site pages. Additional pages can happily be added for $695 / page. 

HOW IT WORKS

Week 1

We kick off on a Monday with an in-depth, 90 minute call; my chance to listen, learn, and customize your bespoke brand plan. No cold questionnaires included!

Weeks 2-6

We develop each element of your brand sending you a video presentation every Thursday of the work as it builds every You share your feedback in whatever format works best for you.

Weeks 7-11

We make revisions and share updates for your approval all along the way until you love every element.

Week 12

Your new website goes LIVE and I officially hand-off everything you need to own, use, promote, and love your new brand!

THE RESULTS

“This is the first time I’ve had something that truly represents me.

You didn’t just build my brand and website. I felt like you linked arms with me to breathe life into what seemed like a distant possibility. Thank you so much!”

NATALIE ROSADO - THERAPIST | SPEAKER

“I’ve been asked to do a TED Talk!

As I build my talk and see what others are sharing, I am just in love with my Brand Book and the way you captured my vision, purpose, and my audience’s internal and external desires. It’s helping me stay in my bigger message and continues to serve as the heart of my business.”

CANDICE NEVEU - SPEAKER & COACH

“Just fuckin do it. Completely worth it.

My brand felt...non-existent, definitely not cohesive. Now I have cohesive branding and a website that feels equal parts beautiful and profoundly functional. All of that puts me at ease and helps me to feel like my website is working FOR, as opposed to against me.” 

ASHLEE PIPER - SUSTAINABILITY EXPERT

When you’re ready for a brand that connects with your people and fulfills your purpose, I’d be honored to bring it to life.

INVESTMENT: 3 PAYMENTS OF $5,850

FAQ

  • Yes! Your total investment is billed in 3 equal payments throughout our project timeline.

  • Plan to spend 1-3 hours a week focused on this project. My team and I handle all the heavy lifting, but that’s about the time it takes to review the work I share, gather your feedback, and share your input with me.

  • Your brand should be cohesive everywhere, and custom elements can absolutely be added to our project:

    Business cards, a new email signature, case studies, podcast cover art, investor decks, program materials, etc.

    Whatever you need, we can create it.

  • Maybe! If you love it and it’s working, there’s no reason to scrap it. We can complement the brand elements you already love with the important pieces you may be missing.

    I’ll create a custom proposal for your custom project.

  • Due to the custom and in-depth nature of Personal Branding, I work with a select number of clients at any one time.

    Openings fill quickly, and I encourage you to reach out now if you have a project in mind!

  • Nope! It does me no good to deliver a final product you don’t love.

    I’ll work with you to set expectations before we begin to ensure you get exactly what you want.

  • Squarespace - I believe this platform offers the best user and owner experience for personal brands with flexible design, robust tech functionality, intuitive updates, and low subscription fees.

  • No problem! We’ll discuss the perfect page count for you and craft a custom proposal to meet your specific needs.

    6 unique pages are included in the base investment. Each additional page is $595.