What Should a Brand Do? 4 Things All Good Brands Do
This blog is a part of my Ultimate Guide to Rebranding. Check it out for more info!
In the world of business, there's something that stands at the heart of your enterprise, something that sets you apart from the competition, and something that should be cherished as a valuable asset – your brand. It's more than just a logo or a catchy slogan; it's the essence of your business, distilled into a recognizable and relatable entity. But what should a brand truly achieve?
Differentiating Your Business
Your brand should be more than just a label; it should be a statement, boldly declaring why you are distinct, superior, and the perfect match for your audience. In a crowded marketplace, it's not enough to merely showcase that you're good at what you do. Your brand should underline your unique value proposition. When someone interacts with your brand, whether through your website, social media, or in person, they should instantly grasp why your business stands out from the rest.
Memorability
A powerful brand is not only recognizable but also memorable. Consider this: why do we stick with a single logo, a specific color palette, and a consistent visual identity? The answer is consistency. In a world filled with distractions and information overload, repetition and consistency are the keys to ensuring your brand remains etched in people's minds. The more frequently individuals encounter your brand elements, the more likely they are to remember and recall your business when they need your products or services.
Confidence Boost
One often underestimated aspect of branding is the boost in confidence it provides. Your brand should exude confidence. When you're genuinely proud of your brand, that confidence shines through in every business interaction. Conversely, if you hesitate to share your website or hand out business cards because your logo feels outdated or uninspiring, you're unintentionally limiting your business's potential. Remember, a brand you're proud of is like your best attire – it elevates your demeanor and, by extension, your business's image.
Simplifying Business Interactions
A well-crafted brand foundation + messaging strategy streamlines business development interactions. Imagine you're in an Uber, engaging in casual conversation that unexpectedly turns into a potential opportunity. (This happened to me for real.) Would that conversation feel natural and automatic or a bit jumbled and disjointed? When you know what potential clients want and exactly how to show them that you've got it, even the most unpredictable engagements turn into effortless conversions.
Your brand is not just a superficial aspect of your business; it's a fundamental component that can make or break your success. It should set you apart, be memorable, boost your confidence, and simplify business interactions. Treat it with the care and attention it deserves, and watch as it becomes a powerful asset that propels your business to new heights. Your brand is not just a label – it's the soul of your business, and it should be nothing short of exceptional.
ABOUT EMILY:
Hi, I'm Emily! Welcome to a one-stop shop for your bespoke brand experience.
Why care what I say? Good question. I have 14 years of brand development and marketing experience with a range of brands including Abercrombie & Fitch, The Wendy's Company and scrappy-to-successful start-ups. As a Brand Manager, Visual Designer, Marketing Director and certified UX Designer, (brag) I've honed the ability to identify owner brilliance, articulate unique value and build swoon-worthy brands that move businesses forward.
I started Electric Collab in 2021 to help talented entrepreneurs expand their business potential with an authentic brand that amplifies the incredible quality of their work. Thank you for reading - I am so glad you're here.
