10 Ways to Boost Your Personal Brand on LinkedIn

This is a guest post from L and L Collective. Check them out for more info on LinkedIn Profile Management!

LinkedIn has come a long way from its beginnings as a platform mainly for job seekers and recruiters. Now, it’s a powerful tool for entrepreneurs, business owners, and professionals who want to create a distinctive personal brand. LinkedIn lets you stand out, connect with the right people, and establish yourself as a trusted voice in your fields. Here are 10 effective ways LinkedIn can help you strengthen your personal brand. 

1. Show Up Authentically

One of the most effective ways we’ve found to build a personal brand on LinkedIn is by being genuine. It can be tempting to present a perfectly polished version of yourself, but profiles that reflect who you really are resonate so much more. People connect with authentic stories and real experiences, not a polished facade. When you share your own stories and engage in conversations that matter to you, you’ll see stronger connections and real engagement. Being yourself goes a long way. People appreciate it.

2. Share Consistent Thought Leadership

LinkedIn is a great platform for thought leadership. People who build strong personal brands here are those who share unique perspectives and insights regularly. By posting valuable content and expressing your own viewpoints, you’ll reach a wider audience and build credibility. And since LinkedIn rewards regular posting, consistent sharing really does make a difference.

3. Make Your Profile a Lead-Generation Tool

Your LinkedIn profile can be much more than a career snapshot; it’s also a valuable tool for lead generation. Many clients and collaborators start by looking us up on LinkedIn, and the same can be true for you. By updating your profile with a clear summary, highlighted skills, recommendations, and contact information, you make it easy for visitors to understand what you do and why connecting would benefit them.

4. Craft a Compelling LinkedIn Headline

Your headline is prime real estate for communicating who you are. A headline with both professional and personal elements quickly tells people what you’re about. For example, using something like “Sales Leader | Culture Builder | Helping Teams Thrive” gives a sense of your skills, approach, and values, making it both informative and memorable.

5. Use the Featured Section to Highlight Key Achievements

The Featured Section is a great way to showcase top achievements, yet it’s often overlooked. Whether it’s a standout post, an article, a client testimonial, or a presentation, use this section to highlight work you’re most proud of. We’ve found that when we share top content here, it keeps visitors engaged and gives them a clear sense of what we bring to the table.

6. Engage with Comments and Connections

Building your personal brand on LinkedIn is about more than just sharing content. Genuine engagement with others is essential. Make it a point to respond to comments and reach out personally to new connections. Whether it’s replying to a thoughtful comment or sending a message to someone new, staying active in conversations helps you stay visible and connect meaningfully.

7. Encourage Recommendations from Your Network

Recommendations on LinkedIn build trust and credibility in a powerful way. We’ve asked for recommendations from clients and colleagues we’ve worked closely with, and the positive impact on our profiles is clear. You can do the same by requesting recommendations from people you’ve collaborated with. Giving recommendations to others also shows your support for the community and helps build lasting connections.

8. Optimize Your Profile for Search

LinkedIn functions as a search engine, so using the right keywords can really boost visibility. Including specific terms in your headline, summary, and skills helps more people find your profile. Using keywords strategically can lead to more profile views and connections with people who are genuinely interested in what you do.

9. Create and Share Video Content

Video content is one of the most engaging formats on LinkedIn, and we’ve found it especially effective for reaching new audiences. Whether you’re sharing a quick tip, an industry insight, or a look behind the scenes, video helps you connect on a personal level. LinkedIn often gives video posts a boost in reach, so this format is a great way to increase visibility and engagement.

10. Get Involved in LinkedIn Groups

LinkedIn Groups offer a unique space to connect with other professionals in your field. We’ve joined a few relevant groups and found that participating in discussions allows us to share expertise, learn from others, and expand our networks. By sharing useful insights in groups, you can position yourself as a knowledgeable contact in your industry and open up valuable connections.

LinkedIn has become an incredible platform for building personal brands. Focusing on authenticity, thought leadership, and meaningful engagement has helped us grow our networks and connect with others who share similar values and goals. Whether you want to increase visibility, attract clients, or establish yourself as a trusted resource, LinkedIn has the tools to help you reach those goals.

About L&L

L&L Collective is a fun and approachable marketing agency that makes outsourced marketing simple and stress-free for businesses. We act as a full-service marketing department for companies without one, handling everything from strategy to execution. Our team’s mission is to lighten your load and amplify your business, so you can focus on what you do best while we take care of the rest.