psychology-based branding and web design built for where you’re headed.
for established service-based businesses ready to scale
clients featured in
To consistently win premium clients, you need a brand that reflects your premium approach.
Design grabs attention, words build emotional connection, and a strategic website moves people to take action. They only work when they work together. We combine consumer psychology, authenticity, and innovation to craft a cohesive brand experience that solidifies your top-tier reputation and positions your business for sustainable growth.
When your brand becomes an aspirational experience that highlights the unique value you deliver, it sells your services for you. If it’s not there yet, we can fix that, together.
Emily Paulsen
Founder / Brand expert
Own who you are. Emotionally connect with clients. Electrify your business.
Psychology-Based Branding:
Rooted in who you are, designed to convert the clients you want.
01
Delivering your strategic brand name with complete trademark protection so you can stand out and scale with security.
02
Experience the Electric Brand Method: A proven, 3-phase system to build the brand you’re becoming with a website to match.
03
Book a 1-hour call to get expert eyes on your brand and take action on whatever your business needs most.
Hi! I’m Emily
Paulsen
A Brand Expert with 16+ years of experience developing brands that electrify business through human connection.
More than a designer or a doer, I’m here to be your strategic partner. We identify the unique combination of skills, background, perspective and approach that only your business provides and package it into a polished brand that naturally stands out and sells your services for you.
When you work with Electric Collab, you work with me directly. My fantastic team provides critical diversity of thought and creative brilliance, and you can consider me your personal brand expert during our project and long after.
the Results
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![Devin Lee]()
"I was immediately booked out for the next two quarters!"
The initial brand strategy changed everything. Emily found the words that I didn't have to describe who I am, my business, what I do, everything. With every visual component, my confidence in my grew tenfold! I refer to the brand book constantly!
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![Lauren Bercuson]()
"My sales tripled within the first month of my new site being live!"
Working with Emily was the best money I've ever spent. I finally have a unique, distinctive message, and I feel proud and excited to send potential clients, colleagues and collaborators to my website. You will never regret working with Electric Collab. I'm eternally grateful!
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![Smiling woman holding crumpled paper in a room.]()
"Since the launch of the site, I've been able to pause all Google Ads..."
Because leads have been coming through and converting organically! It's a huge cost savings and the ideal way to get new clients, but this process isn't just about a website. It gives you clarity on your business, and how to effectively share it with potential clients.
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![Woman smiling indoors wearing a green and white sweater with a geometric pattern, standing in a room with chairs and a window in the background.]()
“We had a lead assume we have our own software because our website is so good!"
We gained so much through the project, from using the best language to how we speak to clients, and how visual identity creates an emotional response. We’re attracting strong leads and I’m extremely proud to use this brand to propel us into the future.
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![Woman in black lace outfit holding a drink with a lemon slice garnish, against a backdrop of pampas grass.]()
“Hands down, THE best investment I have ever made in my business."
I've worked with a lot of other people in the past, and they often promised more than they performed. I also have difficulty articulating my vision at times, so I really needed to find the right professional who truly understood me and got my vibe. My new brand and website is clear, concise, and 100% me. You literally brought my vision to life!
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![Woman in yellow suit sitting indoors, wearing glasses, with a thoughtful expression.]()
“This is the first time I’ve had something that truly represents me."
You didn’t just build my brand and website. I felt like you linked arms with me to breathe life into what seemed like a distant possibility. Thank you so much!
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![Ashlee Piper]()
“Just fuckin do it. Completely worth it."
My brand felt...non-existent, definitely not cohesive. Now I have cohesive branding and a website that feels equal parts beautiful and profoundly functional. All of that puts me at ease and helps me to feel like my website is working FOR, as opposed to against me.
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![Woman in white blazer smiling against a brick wall.]()
"Wow, I am in love with Electric Collab. Everything surpassed my expectations."
You are a word maven! It’s quite unreal how you took everything I have been trying to say and put it into the words I couldn’t seem to find. The video walkthroughs were perfect because instead of jumping on another call, it gave me the opportunity to watch and process. I’m just so grateful.
